TOPEKA, Kan., Nov. 1, 2011
The latestaddition to the Hill's(R) Science Diet(R) portfolio of pet foods - Senior 11+Age Defying - was recently awarded thehighest ranking by GoodGuide.com, an independent website that providesconsumers with expert ratings and information about the health, environmentaland social performance of products and companies.
GoodGuide began rating a wide variety of pet foodproducts earlier this year on nutritional performance, caloric content,life-stage specificity and desirability of ingredients. Hill's(R) Science Diet(R) Senior 11+ AgeDefying was given the highest rating (7.4 score). This is the same score given to other ScienceDiet(R) products that hold the top rank in all four GoodGuide pet foodclassifications: dry and wet pet food for dogs and dry and wet pet food forcats.
Introduced in August 2011, Hill's(R) Science Diet(R)Senior 11+ Age Defying cat food is specifically formulated to help cats11-years or older feel and act younger. Using an exclusive antioxidant bundlethat helps defend the body and brain against aging, consumers can expect to seea cat that is more interactive and playful, more alert and agile, and has fewerlitterbox accidents in just 30 days. The small kibble is easy to chew anddigest, maintaining lean muscle mass typically lost by older cats; while thenutrients supports healthy cognitive function and a radiant coat with fish oiland omega fatty acids. These benefits lead to an overall increase in engagementand daily well-being for senior felines.
"We recognize that receiving a top rating fromGoodGuide.com is one of the highest achievements in the pet foodsindustry," said Liliana Bernal, DVM, Hill's Pet Nutrition. "Passingthe stringent review process validates to consumers that Hill's(R) ScienceDiet(R) Senior 11+ Age Defying is made with breakthrough, quality nutritionthat specifically targets the needs of cats as they enter their golden years."
In its explanation of its ratings criteria, GoodGuiderecommends that pet owners look for brands that test their foods in accordancewith feeding trials established by AAFCO, the Association of American FeedControl Officials. According to GoodGuide, these procedures guarantee that apet food's nutrient claims are supported by feeding tests with animals, notjust formulation. GoodGuide also cautions that the required "GuaranteedAnalysis" box on pet food packaging should not be used to inform anydecisions about the nutritional quality of the food, suggesting that only thefull nutrient profile can provide a detailed and meaningful assessment of whata pet food contains.
Ultimately, GoodGuide recommends that pet owners shouldconsult their veterinarians for nutrition recommendations for their pets'specific health conditions and unique needs.
About Hill's Pet Nutrition
Hill's Pet Nutrition Inc. manufactures Hill's(R)Prescription Diet(R) brand pet foods, therapeutic pet foods available onlythrough veterinarians, and Hill's(R) Science Diet(R) brand pet foods soldthrough veterinarians and finer pet specialty stores. Founded more than 60years ago with a unique commitment to pet nutrition and well-being, Hill's iscommitted to its mission to help enrich and lengthen the special relationshipsbetween people and their pets. Hill's produces high-quality, great-tasting petfoods owners can trust and give to their canine and feline companions as partof a veterinary health care team recommendation. This ultimately improvespatient health and the health of the practice. More information
SOURCE Hill's PetNutrition Inc.
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