Trond Lyngbo discusses the cost elements of SEO in a Search Engine Land article. The subject has been hard to understand. If you're struggling to develop a strategy for this aspect of your web presence you may find his take on SEO helpful:
He suggests these three truths:
- Like a Car - SEO costs are directly related to need
- Like an Iceberg - SEO has a massive impact but is mostly hidden
- Like a Dam - Once you open the SEO floodgates traffic just keeps flowing
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