PetHealth a leading provider of companion animal RFID technology for pets announced record microchip sales in January following strong growth in 2011.
The Company reported sales of 130,250 microchips inJanuary, up 20.3% from January 2011 and surpassing the Company's previousmonthly record of 121,895 microchip sales in August 2011. The increase in saleswas driven in large part by record sales in the United Kingdom and the Company's introduction of theMiniChip, a much smaller microchipideally suited for cats, kittens and smaller dogs. The January results come on the back of the Company's record sales of1,341,000 microchips in Canada, the United States, and the United Kingdom for 2011.
Sales in microchips also helped drive a record number ofregistrations in the Company's 24PetWatch database, with over 98,000 new petsregistered in January, bringing the total number of pets registered to over 5.3 million. The 24PetWatch database plays a keyrole in Pethealth's insurance and non-insurance operations alike and issupported by an in-house call centre that received nearly 22,000 inbound callsin January resulting in a record of over 7,400 unit sales of identificationtags, Emergency Care policies, and annual and lifetime maintenance plans.
Microchips are sold through an extensivenetwork of outlets which totaled 5,657 across the United States, Canada, and the United Kingdom in 2011.
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