IPSOS REID STUDY SHOWS THREE IN FOUR CANADIAN MOBILE DEVICE USERS HAVE DOWNLOADED APPS
According to Ipsos Reid's recent Mobil-logy Study of Smartphone, Tablet and eReader Users in Canada, approximately three in every four mobile device users report having downloaded at least one app to their mobile device (71% of smartphone users and 80% of tablet users). The study, conducted in February of this year, shows 23% of online adult Canadians (18+) own a true smartphone (this excludes Web-enabled phones) and 3% of the same own a tablet.
While the study suggests that smartphones and tablets represent different value propositions for their users – the smartphone principally delivers on utility, yet the tablet fundamentally serves an entertainment purpose – weather and gaming apps top the list in terms of popularity, regardless of device.
More study results are available
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