IPSOS REID STUDY SHOWS THREE IN FOUR CANADIAN MOBILE DEVICE USERS HAVE DOWNLOADED APPS
According to Ipsos Reid's recent Mobil-logy Study of Smartphone, Tablet and eReader Users in Canada, approximately three in every four mobile device users report having downloaded at least one app to their mobile device (71% of smartphone users and 80% of tablet users). The study, conducted in February of this year, shows 23% of online adult Canadians (18+) own a true smartphone (this excludes Web-enabled phones) and 3% of the same own a tablet.
While the study suggests that smartphones and tablets represent different value propositions for their users – the smartphone principally delivers on utility, yet the tablet fundamentally serves an entertainment purpose – weather and gaming apps top the list in terms of popularity, regardless of device.
More study results are available
Wednesday, July 20, 2011
Where's the market for your new application
Wednesday, July 20, 2011
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